The Herd and Grace Origin Story
The Search for Honest Beef
Herd & Grace began with a simple question: where in the world are the perfect conditions for raising livestock? The answer was not easy to find.
For more than a decade, the founders searched across continents, walking away from farm after farm that relied on poor practices and unsustainable methods. Feedlots, shortcuts, and a disregard for animal welfare had become the norm, and finding grass fed beef raised with integrity proved more difficult than expected.
The Journey
That long search revealed as much about what was wrong with industrial farming as it did about what was right. At every turn, the choice was clear: quality had to be sacrificed, or the search had to continue. Time and again, the decision was made to walk away.
The mission was never simply to find beef. It was to find people who shared the same values and standards: ranchers who believed in quality feed, open pastures, and low-stress handling, and who respected the bond between land, cattle, and craft. This was a search for heritage meat, the kind that reflects both tradition and quality.
The Discovery
The answer finally came at the southern edge of the world. In Australia and Tasmania, shaped by clean air, abundant rainfall, and untouched landscapes, we found what had been missing everywhere else. Here, generational farmers continued to raise pasture raised beef and meat as their families always had. The land provided everything they needed, and the farmers provided everything the cattle deserved.
The Promise
Herd & Grace was created to bring this discovery forward. Every cut we offer is a reflection of pristine pastures, generational expertise, and values that never waver.
Our promise is simple: premium meat raised with integrity, flavor shaped by nature, and a standard of excellence that can only come from those who have never compromised.
