Alloy Coaches Box

Built for the coaches next door.

Grass-fed Tasmanian beef, Jidori chicken and Ora King salmon, put together for the trainers at Alloy Fitness and the people they train.

Alloy’s coaches ask a lot of the people they train, and the work doesn’t stop when the session does. Somebody still has to cook dinner on a Tuesday. We built this box from our own case for that kitchen: one that runs on a schedule, cooks most nights, and has no patience for food that tastes like an obligation.

Every piece of beef in the box is Cape Grim, from Tasmanian cattle raised and finished on grass alone. The two 10oz New York strips have the firm bite and mineral, grassy depth you only get from grass-finished beef. Get a cast iron pan properly hot, give them a few minutes a side, and let them rest before you cut. The outside skirt is the cut butchers used to keep for themselves. Loose grain, big beef flavor, and it cooks in about the time it takes to warm tortillas. Slice it against the grain. The filet mignon brochettes are a full pound of tenderloin, already cut into cubes: skewer them for the grill or sear them in a hot pan, and dinner is ready in minutes. Two pounds of ground beef cover the rest of the week.

Jidori is the chicken you’ve probably eaten at a good LA restaurant without seeing the name on the menu, and the two packs of breasts have the kind of flavor that makes grocery-store chicken hard to go back to. Chefs call Ora King the Wagyu of the sea. Two center-cut portions will show you why: silky fat running through deep orange flesh, rich enough that salt and a hot pan are all it needs.

Your coach will have opinions about portions. Our job is making sure every one of them is worth eating. Grab the box on your way out of Alloy, or stop by the shop next door anytime.

In the box

• Two Cape Grim 100% Grass-Fed New York Steaks, 10oz each
• One Cape Grim 100% Grass-Fed Outside Skirt Steak, 12–14oz
• One Cape Grim 100% Grass-Fed Filet Mignon Brochettes, 16oz
• Two Cape Grim 100% Grass-Fed Ground Beef, 1lb each
• Two packs of Jidori Boneless Skinless Chicken Breasts, avg 16–20oz each
• One Ora King Salmon, two 6oz center-cut portions